On the heels of a major study by the British Printing Industries Federation which found that print media is not as well perceived as other media, the Printing Industries of America (PIA), the Graphic Arts Technical Foundation (GATF) and the Printing Association of Florida (PAF), in a consolidated effort to unite an industry and champion the value of print among the general public, launched a major print awareness campaign. “Print: The Original Information Technology” has been adopted as the hear...